LANI ST JULIEN

My Process:  As a UX designer, I embrace the 5 steps of design thinking as a guiding framework, but I also recognize that no two projects are the same. Every team, company, and challenge comes with its own unique needs, so I approach the process with flexibility and adaptability. Whether it’s diving deep into user research, rapidly prototyping, or iterating based on feedback, I tailor my approach to ensure the best possible experience for both users and stakeholders.

Empathize

Define

Ideate

Prototype

Test

  • Conduct user research through interviews, surveys and observations
  • Create User personas
  • Identify pain points, motivations & goals
  • Synthesize research findings and share with teams
  • Identify user needs vs business goals to align priorities
  • Establish success criteria to measure effectiveness later
  • Conduct brainstorming sessions
  • Sketch or list possible solutions
  • Narrow ideas through voting
  • Develop low fidelity prototypes (wireframes)
  • Progress to high fidelity prototypes (interactive mockups)
  • Storyboard testing (sketches)
  • Test plan writing
  • Usability testing
  • Collect qualitative & quantitative data